The Google Pixel 8a, Pixel 9, and Pixel 9 Pro Fold are on sale. Come learn all about Google's early Black Friday offers.

The announcement only appears on the U.K. shop for now, alongside a countdown to the start of the sale. Google says that the Black Friday shopping period will last from November 12th until December 3rd, which extends way the sale way before and beyond the actual shopping event.

With this early Black Friday deal on the Pixel 8 Pro at $718— an even lower price than what was offered during Prime Day in October —there has never been a better time to upgrade your smartphone. As stocks may be limited due to high demand during this promotional period, you should act quickly to secure this deal before it’s gone.

Update November 5th: Update: Google is rolling out another major discount for the Pixel 9 series. People with gold status on Play Points can claim a 30% discount on a Pixel 9, Pixel 9 Pro / XL and Pixel 9 Pro Fold, according to redditors who have claimed the deal.

It's also worth noting that both the Pixel 9 Pro and iPhone 16 Pro have a retail price of $999. However, Google often offers discounts on the Pixel 9 Pro, such as up to $150 off for Google One members or 30% off for Play Points members. In contrast, Apple rarely provides promotions on the iPhone 16 Pro.

Before we dive into the reasons behind this price difference, it's worth noting that the Pixel 9 Pro has a significantly lower Bill of Materials (BOM) than even the Pixel 8 Pro. This is mainly due to the lower cost of components used by Google.

Black Friday is the absolute best time for finding good deals on laptops. (I would know: I've tracked them for Mashable since 2019.) And with retailers taking full advantage of the holiday's abnormally late timing this year,

You can score up to $150 off Apple's brand-new 2024 M4 iMac and get your hands on one of the best all-in-one desktops. Plus, AppleCare is discounted too.