Amazon has it on sale for just $749 ahead of Black Friday, or $250 off its $999 MSRP. That's a 25% savings and a new record-low, matching the cheapest price the 8GB version saw. (The same deal was live at Best Buy for the paid tiers of its membership program on Thursday, Nov. 14; it'll be open to everyone there on Friday, Nov. 15.)

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

The retailer already has loads of discounts on high-tech gadgets, audio gear, and TVs, just in time for the holidays

Fire TV Stick. So will $22 for the 4K model and $33 for the 4K Max version. At the very least, you're saving 45% off! So let's go plug and play!

There may be no Black Friday label put on this deal, but it sure feels like a Black Friday deal! Right now, the Amazon Fire TV Stick 4K has dropped to a brand-new best price: it’s now available for $22 on Amazon,

While the Amazon Fire TV Stick 4K Max is a good option for streaming, we also use it for something a bit different: playing retro games. Our senior reporter Jeff Dunn bought one to play games from the PS1,

Amazon is already rolling out some impressive early Black Friday deals after announcing its official sale dates. The standout offer is the Fire TV Stick 4K, now at its lowest-ever price of $21.99 (according to camelcamelcamel) beating its previous best of $25 during Prime Day.

Pick up Amazon's Fire TV Stick 4K Max & get 16GB storage, the best streaming device under $100 now just $39.99!

So easy to set up and use, I wish I'd gotten this years ago': Fans say the streaming gadget has made cord-cutting painless.