At the Skift Global Forum in New York on Wednesday, a United executive said the carrier has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline's chief commercial officer, added.

United Airlines Holdings Inc. tracks megastar Taylor Swift’s globe-spanning Eras tour to make sure they have enough airplane seats for her army of fans.

Need more proof of Taylor Swift's seismic economic sway? United Airlines' chief commercial officer Andrew Nocella said there is at least a 25% increase in ticket demand during weekend stops on Swift's "Eras Tour,